From the End of the World
Ushuaia XR
From the southernmost city in the world, Ushuaia XR creates immersive experiences that connect audiences with Patagonia and Antarctica through technology, storytelling and high-impact visuals.
Why we do what we do
Purpose
Our purpose is to make extraordinary experiences accessible: letting someone virtually step into an Antarctic base, walk alongside a historic expedition, or understand a scientific investigation from within. We want to turn the audience from spectator into participant.
Mission
We create immersive experiences that combine technology, narrative and emotion, bringing people closer to stories, places and knowledge that are hard to experience directly, sparking discovery, learning and emotional connection.
Vision
To be a leading immersive-experience studio, recognized for turning specialized knowledge into innovative experiences, strengthening territorial identity, and projecting local heritage and talent to the world.
We don't start from technology as an end in itself, but from the story. We combine storytelling, audiovisual sensibility and technological development, with a special connection to heritage, science, tourism and museums.
How we work
Innovation
Cutting-edge technology to create unique experiences.
Scientific rigor
Validated content that guarantees real educational value.
UX design
Intuitive, accessible experiences for every audience.
Local development
We hire local professionals to strengthen the ecosystem sustainably.
The people behind Ushuaia XR
Katherina Carmona
A specialist in managing interactive technology projects, with more than ten years of experience coordinating interdisciplinary teams and inter-institutional initiatives. At Ushuaia XR she leads project planning, organization and management, bringing together resources, teams and methods to turn innovative ideas into people-centred experiences.
Silvana Jaldin Villarroel
Image and Sound designer, audiovisual producer and university lecturer, with experience creating and producing content for film, television, social media and immersive environments, including internationally recognized projects. At Ushuaia XR she directs narrative and audiovisual development, turning scientific, historical and cultural content into experiences that connect with different audiences.
Eduardo Labollita
A developer specialized in augmented and virtual reality, with more than twelve years of experience in technology development and digital projects in Argentina and abroad. He also teaches and promotes immersive technologies. At Ushuaia XR he leads technical architecture, programming and technology integration, making innovative, functional and scalable interactive experiences possible.